Synaptico is the first AI-powered platform that helps recruiters, sales teams, and hiring specialists find new leads.
It simplifies lead generation by automating the search and follow-up process, allowing professionals to focus on building relationships, closing deals, and improving the onboarding experience.
UX/UI Designer at Helix Collective
FigJam, Figma & Adobe Creative.
2023 – 2024 Sydney, Australia.
We conducted user surveys and interviews with recruiters, business development managers, and talent acquisition managers to gather insights into their pain points and needs regarding lead outreach.
Manual Outreach Inefficiency
87% of firms struggle with manual outreach, missing engagement opportunities and revenue.
Time-Consuming Outreach
The recruitment team spends excessive time on manual lead generation and candidate outreach, resulting in missed opportunities with top talent.
Lack of Personalisation
High-volume outreach efforts lack personalisation, which leads to low engagement rates and reduced candidate response.
Poor Tool Integration
The current tools do not integrate well with the company's ATS, leading to inefficiencies such as manual data entry and disjointed workflows.
Engagement Drop-offs
Candidates tend to disengage after initial outreach, which reduces the recruitment funnel's effectiveness.
High Competition
The tech recruitment space is highly competitive, and the team struggles to maintain fast, personalised communication to secure top talent.
Increase Efficiency
Automate repetitive outreach tasks to reduce time spent on manual processes and improve overall recruitment efficiency.
Enhance Candidate Engagement
Implement personalised and timely communication to improve response rates and engagement.
Streamline Workflows
Ensure seamless integration of outreach tools with the ATS to eliminate manual data entry and streamline recruitment processes.
Scale Outreach Efforts
Enable the team to run large-scale outreach campaigns without sacrificing the quality or personalisation of communications.
Meet Hiring Goals
Increase response rates and maintain strong relationships with candidates to ensure the team consistently meets its monthly hiring targets.
We designed the entire platform focusing on simplicity and ease of use. Every part of the user experience and interface was created to ensure clear, quick, and user-friendly interactions.
Initial Focus on Email Communication
The first version of Synaptico concentrated on email-based outreach, helping users connect with candidates efficiently.
Branding and Visual Identity
Create a brand and landing page to build visibility and attract users.
Redesign Minimum Viable Product (MVP)
Enhance the email-based communication platform to improve overall user experience and functionality.
Trial Version
A free trial version was launched to allow potential users to explore the platform's features, helping them evaluate Synaptico’s capabilities before committing to a paid plan.
Support Diverse Product Plans
Facilitate the sale of multiple product plans, catering to different user needs and preferences.
Daily Notifications
Automated daily email notifications were added to keep users informed about new leads and important updates, ensuring they could act promptly and stay ahead in their recruitment efforts.
ATS Integration
Synaptico integrated with major applicant tracking systems (ATS) like JobAdder and Bullhorn, allowing users to seamlessly connect their recruitment workflows and reduce manual lead management tasks.
Integrate SMS Outreach
Introduce SMS as a follow-up communication channel, complementing email outreach for more timely and personalised engagement.
For further details, please feel free to contact me.
