vanessaruiz

Product Designer • UX/UI • Brand Experience • Growth-Driven

Hola there! I’m Ness 👋—a Product Designer passionate about solving problems with strategy and a dash of creativity.

Born in Barcelona and now calling Sydney home, I have over a decade of experience crafting user-first experiences that look great and help start-ups & businesses grow. 🚀

UX/UI Case Studies

PINCHme

Gamifying the Checkout.
How PINCHme Boosted Engagement & Conversions

We turned PINCHme's checkout into a game users wanted to play. By strategically implementing personalisation and gamification, we created an engaging experience that was a clear winner, driving positive results.

Synaptico

Synaptico: AI-Powered SaaS Platform for Candidate Engagement & Recruitment Automation

I owned the end-to-end UX/UI for Synaptico, an AI-powered recruitment platform. Starting from an MVP, I led the redesign and evolution of the product, introducing key features and flows shaped by real user feedback. I developed a cohesive visual identity and scalable design system, ensuring consistency across the platform while supporting rapid iteration in a fast-paced startup environment.

Lost Bear Gallery

Boosting Art Sales & Connecting with Art Lovers.
Lost Bear Gallery's Custom E-commerce Website.

Lost Bear Gallery wanted more than just an online store. They needed a platform to showcase their artists, reach a broader audience, and easily manage their content.

Mortgage Works

Simplifying the Mortgage Journey. A User-Centric, Mobile-First Website Redesign for Mortgage Works.

Looking for mortgages doesn’t have to be complicated. The new Mortgage Works website makes it easy with an intuitive, user-friendly design. With a mobile-first approach and smart tools like mortgage calculators and advanced contact forms, it delivers a seamless, engaging experience—driving higher conversion rates.

I thrive in fast-paced, agile environments where I get to collaborate with product managers, engineers, and stakeholders to bring ideas to life. For me, great design isn’t just about aesthetics—it’s about making things work effortlessly.

Whether it’s a B2B SaaS platform, an AI-powered tool, or a B2C mobile app, I focus on designing solutions that scale, delight users, and make an impact. And yes, I may or may not get way too excited about well-organised design systems.

What I Do

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UX Research & Prototyping

I love diving into user behaviour and figuring out what makes them tick. It’s like being a detective, solving design challenges.

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Product Strategy

I align design with business goals, because a pretty interface means nothing if it doesn’t drive results.

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UX/UI Design

I create experiences that are not just intuitive, but enjoyable—because let’s be honest, nobody has time for frustrating interfaces.

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Design Systems & Branding

I keep things consistent and visually spot-on, so brands can shine across every touchpoint.

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Marketing & Growth Design

I design visuals that don’t just sit there looking pretty—they grab attention and drive engagement.