Hola there! I’m Ness! A Product Designer passionate about solving problems with strategy and a dash of creativity.
Born in Barcelona and now calling Sydney home, I have over a decade of experience crafting user-first experiences that look great and help start-ups & businesses grow.
UX/UI Case Studies
Synaptico
End-to-End Product Design – From MVP to Scalable AI Recruitment SaaS Platform
Led the full UX/UI redesign across 3 product versions. Aligned recruiter workflows with business goals, improved user journeys, and built a scalable design system. Results: 10× more qualified leads, 60% demo-to-deal conversion, and $85K+ in early revenue.
PINCHme
E-commerce Checkout Optimisation with Gamification & Personalisation
Redesigned the checkout flow with gamified elements and personalised experiences. Used A/B testing, analytics, and user behaviour insights to guide rapid iterations. Resulted in a 60% increase in conversion rates and 45% higher user engagement.
Lost Bear Gallery
Custom E-commerce Platform for Art Discovery & Sales
Designed and built a custom WordPress e-commerce site to help the gallery showcase artists, sell artworks, and reach a wider audience. Developed easy-to-use templates for managing events, exhibitions, and the online shop — allowing the team to update content and products independently.
Mortgage Works
Simplifying the Mortgage Experience with a Mobile-First Redesign
Redesigned the website with a responsive, mobile-first approach. Focused on simple navigation and added tools like mortgage calculators and smart forms. Improved usability across devices and increased engagement and conversions.
I thrive in fast-paced, agile environments where I get to collaborate with product managers, engineers, and stakeholders to bring ideas to life. For me, great design isn’t just about aesthetics—it’s about making things work effortlessly.
Whether it’s a B2B SaaS platform, an AI-powered tool, or a B2C mobile app, I focus on designing solutions that scale, delight users, and make an impact. And yes, I may or may not get way too excited about well-organised design systems.
What I Do
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UX Research & Prototyping
I love diving into user behaviour and figuring out what makes them tick. It’s like being a detective, solving design challenges.
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Product Strategy
I align design with business goals, because a pretty interface means nothing if it doesn’t drive results.
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UX/UI Design
I create experiences that are not just intuitive, but enjoyable—because let’s be honest, nobody has time for frustrating interfaces.
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Design Systems & Branding
I keep things consistent and visually spot-on, so brands can shine across every touchpoint.
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Marketing & Growth Design
I design visuals that don’t just sit there looking pretty—they grab attention and drive engagement.