vanessaruiz

Product Designer • UX/UI • Brand Experience • Growth-Driven

Hola there! I’m Ness 👋—a Product Designer passionate about solving problems with strategy and a dash of creativity.

Born in Barcelona and now calling Sydney home, I have over a decade of experience crafting user-first experiences that look great and help start-ups & businesses grow. 🚀

UX/UI Case Studies

PINCHme

Gamifying the Checkout.
How PINCHme Boosted Engagement & Conversions

We turned PINCHme's checkout into a game users wanted to play. By strategically implementing personalisation and gamification, we created an engaging experience that was a clear winner, driving positive results.

Synaptico

Synaptico: AI-Powered SaaS Platform for Candidate Engagement & Recruitment Automation

Recruitment shouldn’t feel like a never-ending chase. With Synaptico, it doesn’t have to. Using AI to engage candidates through personalised text and email, this powerful SaaS platform streamlines workflows and integrates effortlessly with popular ATS systems.

Lost Bear Gallery

Boosting Art Sales & Connecting with Art Lovers.
Lost Bear Gallery's Custom E-commerce Website.

Lost Bear Gallery wanted more than just an online store. They needed a platform to showcase their artists, reach a broader audience, and easily manage their content.

Mortgage Works

Simplifying the Mortgage Journey. A User-Centric, Mobile-First Website Redesign for Mortgage Works.

Looking for mortgages doesn’t have to be complicated. The new Mortgage Works website makes it easy with an intuitive, user-friendly design. With a mobile-first approach and smart tools like mortgage calculators and advanced contact forms, it delivers a seamless, engaging experience—driving higher conversion rates.

I thrive in fast-paced, agile environments where I get to collaborate with product managers, engineers, and stakeholders to bring ideas to life. For me, great design isn’t just about aesthetics—it’s about making things work effortlessly.

Whether it’s a B2B SaaS platform, an AI-powered tool, or a B2C mobile app, I focus on designing solutions that scale, delight users, and make an impact. And yes, I may or may not get way too excited about well-organised design systems.

What I Do

🕵️‍♀️

UX Research & Prototyping

I love diving into user behaviour and figuring out what makes them tick. It’s like being a detective, solving design challenges.

📊

Product Strategy

I align design with business goals, because a pretty interface means nothing if it doesn’t drive results.

🎨

UX/UI Design

I create experiences that are not just intuitive, but enjoyable—because let’s be honest, nobody has time for frustrating interfaces.

📌

Design Systems & Branding

I keep things consistent and visually spot-on, so brands can shine across every touchpoint.

📣

Marketing & Growth Design

I design visuals that don’t just sit there looking pretty—they grab attention and drive engagement.