Hola there! I’m Vanessa (Ness), a Senior Brand Experience Designer. I design brand-led, cohesive experiences across product, web, marketing, and go-to-market.
With 20+ years bridging brand strategy, UX/UI design, and marketing, I help startups and established businesses translate business goals into scalable experiences that drive positioning, adoption, and long-term value.
What I Do
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Systems Thinking & Research
I analyse entire ecosystems—brand, product, users, and business—to uncover patterns, friction points, and opportunities. My work is grounded in research and strategy, focusing on solutions designed to scale, not just quick fixes.
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Brand Strategy & Design Systems
I define and build brand and design systems that align identity, product, and communication. From foundations and components to clear guidelines, I enable teams to apply the brand consistently and confidently across all touchpoints.
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Product & UX/UI Design
I design end-to-end product experiences, balancing usability, clarity, and brand expression. From structure and flows to high-fidelity UI, I create interfaces that support adoption, trust, and engagement.
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Marketing & Go-to-Market Design
I design marketing and GTM assets—websites, landing pages, campaigns, email, and pitch decks—aligned with brand strategy and commercial goals, ensuring consistency between the product experience and how it’s communicated.
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Web Design & Development
I design and develop responsive, mobile-first websites using any website builder like WordPress, Webflow, and Framer with strong consideration for performance, accessibility, and SEO.
Featured Projects
Synaptico
End-to-End Product Design – From MVP to Scalable AI Recruitment SaaS Platform
Led the full UX/UI redesign across 3 product versions. Aligned recruiter workflows with business goals, improved user journeys, and built a scalable design system. Results: 10× more qualified leads, 60% demo-to-deal conversion, and $85K+ in early revenue.
PINCHme
E-commerce Checkout Optimisation with Gamification & Personalisation
Redesigned the checkout flow with gamified elements and personalised experiences. Used A/B testing, analytics, and user behaviour insights to guide rapid iterations. Resulted in a 60% increase in conversion rates and 45% higher user engagement.
Lost Bear Gallery
Custom E-commerce Platform for Art Discovery & Sales
Designed and built a custom WordPress e-commerce site to help the gallery showcase artists, sell artworks, and reach a wider audience. Developed easy-to-use templates for managing events, exhibitions, and the online shop — allowing the team to update content and products independently.
Mortgage Works
Simplifying the Mortgage Experience with a Mobile-First Redesign
Redesigned the website with a responsive, mobile-first approach. Focused on simple navigation and added tools like mortgage calculators and smart forms. Improved usability across devices and increased engagement and conversions.
How I Work
I thrive in fast-paced, agile environments, collaborating closely with product managers, engineers, marketing teams, and leadership. My strength lies in connecting strategic vision with hands-on execution—ensuring the brand is expressed clearly and consistently from product through to go-to-market.
My Approach
For me, great design goes beyond aesthetics or usability. It’s about creating experiences that work effortlessly, build clarity, trust, and positioning, and can evolve over time. I bring a systems-thinking mindset, looking beyond individual deliverables to maximise long-term impact and scalability.
What I Build
Whether it’s a B2B SaaS platform, an AI-powered tool, or a B2C mobile app, brand-led product transformation, or national marketing campaign. I design solutions that scale, resonate with users, and strengthen brand experience across every touchpoint.