Hola there! I’m Vanessa (Ness), a Senior Brand Experience Designer. I design brand-led, cohesive experiences across product, web, marketing, and go-to-market.

With 20+ years bridging brand strategy, UX/UI design, and marketing, I help startups and established businesses translate business goals into scalable experiences that drive positioning, adoption, and long-term value.

What I Do

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Systems Thinking & Research

I analyse entire ecosystems—brand, product, users, and business—to uncover patterns, friction points, and opportunities. My work is grounded in research and strategy, focusing on solutions designed to scale, not just quick fixes.

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Brand Strategy & Design Systems

I define and build brand and design systems that align identity, product, and communication. From foundations and components to clear guidelines, I enable teams to apply the brand consistently and confidently across all touchpoints.

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Product & UX/UI Design

I design end-to-end product experiences, balancing usability, clarity, and brand expression. From structure and flows to high-fidelity UI, I create interfaces that support adoption, trust, and engagement.

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Marketing & Go-to-Market Design

I design marketing and GTM assets—websites, landing pages, campaigns, email, and pitch decks—aligned with brand strategy and commercial goals, ensuring consistency between the product experience and how it’s communicated.

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Web Design & Development

I design and develop responsive, mobile-first websites using any website builder like WordPress, Webflow, and Framer with strong consideration for performance, accessibility, and SEO.

Featured Projects

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How I Work

I thrive in fast-paced, agile environments, collaborating closely with product managers, engineers, marketing teams, and leadership. My strength lies in connecting strategic vision with hands-on execution—ensuring the brand is expressed clearly and consistently from product through to go-to-market.

My Approach

For me, great design goes beyond aesthetics or usability. It’s about creating experiences that work effortlessly, build clarity, trust, and positioning, and can evolve over time. I bring a systems-thinking mindset, looking beyond individual deliverables to maximise long-term impact and scalability.

What I Build

Whether it’s a B2B SaaS platform, an AI-powered tool, or a B2C mobile app, brand-led product transformation, or national marketing campaign. I design solutions that scale, resonate with users, and strengthen brand experience across every touchpoint.