UX/UI
Case Studies
End-to-End Product Design – From MVP to Scalable AI Recruitment SaaS Platform
Led the full UX/UI redesign across 3 product versions. Aligned recruiter workflows with business goals, improved user journeys, and built a scalable design system. Results: 10× more qualified leads, 60% demo-to-deal conversion, and $85K+ in early revenue.
E-commerce Checkout Optimisation with Gamification & Personalisation
Redesigned the checkout flow with gamified elements and personalised experiences. Used A/B testing, analytics, and user behaviour insights to guide rapid iterations. Resulted in a 60% increase in conversion rates and 45% higher user engagement.
Custom E-commerce Platform for Art Discovery & Sales
Designed and built a custom WordPress e-commerce site to help the gallery showcase artists, sell artworks, and reach a wider audience. Developed easy-to-use templates for managing events, exhibitions, and the online shop — allowing the team to update content and products independently.
Simplifying the Mortgage Experience with a Mobile-First Redesign
Redesigned the website with a responsive, mobile-first approach. Focused on simple navigation and added tools like mortgage calculators and smart forms. Improved usability across devices and increased engagement and conversions.