vanessaruiz

Product Designer • UX/UI • Brand Experience • Growth-Driven

UX/UI

Case Studies

Gamifying the Checkout.
How PINCHme Boosted Engagement & Conversions

We turned PINCHme's checkout into a game users wanted to play. By strategically implementing personalisation and gamification, we created an engaging experience that was a clear winner, driving positive results.

Synaptico: AI-Powered SaaS Platform for Candidate Engagement & Recruitment Automation

Recruitment shouldn’t feel like a never-ending chase. With Synaptico, it doesn’t have to. Using AI to engage candidates through personalised text and email, this powerful SaaS platform streamlines workflows and integrates effortlessly with popular ATS systems.

Boosting Art Sales & Connecting with Art Lovers.
Lost Bear Gallery's Custom E-commerce Website.

Lost Bear Gallery wanted more than just an online store. They needed a platform to showcase their artists, reach a broader audience, and easily manage their content.

Simplifying the Mortgage Journey. A User-Centric, Mobile-First Website Redesign for Mortgage Works.

Looking for mortgages doesn’t have to be complicated. The new Mortgage Works website makes it easy with an intuitive, user-friendly design. With a mobile-first approach and smart tools like mortgage calculators and advanced contact forms, it delivers a seamless, engaging experience—driving higher conversion rates.